Web Analytics Hungary

Web Analytics & Data-driven Site Optimization – Hungary

Archive for the ‘Web Metrics’ Category

Anna Sebestyen on Coupons for Decreasing Cart Abandonment Rates – WAW Budapest

Posted by webanalyticshungary on October 9, 2009

Anna Sebestyen was not only the organizer of the first Web Analytics Wednesday event in Budapest, Hungary, but she was also one of the five speakers at WAW.

As WAW Budapest took place just before the holidays, it was logical to pick a basically e-commerce topic: Coupons and Carts Read the rest of this entry »

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Posted in Conversion Improvement, E-commerce, Measurement, Online Advertising, Online Marketing, Search Marketing, Testing, Web Analytics, Web Analytics Wednesday, Web Metrics | Tagged: , , , , , , , , | Leave a Comment »

Andras Barthazi – Google Analytics API & Open Source Analytics – WAW Hungary

Posted by webanalyticshungary on October 9, 2009

Andras Barthazi, the versatile and experienced programmer guy you can meet at almost all web & tech events as a speaker in Hungary, gave his presentation on Google Analytics API & Open Source Analytics at Web Analytics Wednesday (WAW) in Budapest, Hungary.

His main points were that Google Analytics API enables users to Read the rest of this entry »

Posted in Analytics Tools, API, Google Analytics, Measurement, Open Source, Web Analytics, Web Analytics Wednesday, Web Metrics | Tagged: , , , , , , , | Leave a Comment »

Benedek Toth on User Profiling on The Fly – WAW Budapest

Posted by webanalyticshungary on October 9, 2009

Benedek Toth gave a presentation at Web Analytics Wednesday Budapest Hungary focusing on the business potential of user profiling on the fly.

Basically, instant user profiling sounds more like a future trend than a current reality, but future is not so far when we talk about highly customized marketing – behavioral marketing at its best. Read the rest of this entry »

Posted in Behavioral Targeting, Measurement, Online Advertising, Online Marketing, Web Analytics, Web Analytics Wednesday, Web Metrics | Tagged: , , , , , , , , | 1 Comment »

Emer Kirrane – Free Does not Mean Bad in Web Analytics Tools – WAW Hungary

Posted by webanalyticshungary on October 9, 2009

Emer Kirrane, who is an account manager at Yahoo Web Analytics, based in Budapest Hungary (for about 4 years) gave a short presentation at Web Analytics Wednesday Hungary about free vs. bad – dispelling the assumption that the tool you get for free is not so great. It is. But, she added, what studies found was that there is a correlation between price and your expectations or rather willingness to focus & make use of: Read the rest of this entry »

Posted in Analytics Tools, Google Analytics, Measurement, Online Advertising, Online Marketing, Strategy, Web Analytics, Web Analytics Wednesday, Web Metrics, Yahoo Web Analytics | Tagged: , , , , , , , , | Leave a Comment »

Web Analytics Wednesday Goes to Budapest, Hungary

Posted by webanalyticshungary on October 9, 2009

We have just had our very first Web Analytics Wednesday meetup in the heart of Budapest (Doblo Winery) and the number of people excited by the web analytics topics was surprisingly high! We’ve had more than 60 registered people, and approx. 45 flesh and blood (and wine) participants. Read the rest of this entry »

Posted in Online Advertising, Online Marketing, Web Analytics, Web Analytics Wednesday, Web Metrics | Tagged: , , , , , , | Leave a Comment »